Paddle poster

The poster was made as a passion project for the padel enthusiast community and the aim of the work is to develop the brand of the padel sport in Estonia. The potential use of the poster is both in the interior design of sports halls and for home use by sports fans.

PURPOSE
Padel is a sport that is gaining immense popularity in Estonia. However, the aesthetics that accompany padel remain in the shadow of its predecessor, tennis, which is traditional and luxurious. The aim of the project was to create a stylish poster that would help rebrand padel in a more visually attractive way, attracting new enthusiasts and creating resonance and recognition among existing padel fans.

APPROACH
When creating the solution, the focus was on a visual language inspired by the fashion industry, distinguishing itself from the usual sports aesthetics. The design remained consciously minimalist and symbolic. Strong fonts and a simple but expressive design were used, which are placed within the frames of the padel court. The choice of colors comes directly from the sport itself – the familiar court blue and bright ball yellow used by padel fans. The choice of font refers to the birth of the sport, i.e. the late 1960s.

RESULT
The completed poster helps create a more visually appealing and stylish image of padel. The bold and aesthetic approach supports the broader brand development of the sport, offering padel a unique position in the Estonian sports landscape.