ACM Metal brand renewal

ACM Metal is an Estonian company that processes aluminum composite materials and provides complex facade solutions. The need to update its visual identity arose from the desire to better reflect the company's current market position as an innovator and leader.

PURPOSE
The current identity did not sufficiently reflect ACM Metal's ambition and quality. It was necessary to create a clear and unified brand that would support the company's growth and strengthen trust among architects, construction companies and other partners.

APPROACH
The process began with a thorough brand workshop, where the company's values, goals and unique strengths were mapped. A new brand strategy was developed, centered on shifting the focus to the ACM name and focusing on its own niche. The graphic solution combined the strength and precision of the metal industry through a dark blue main tone, an orange accent color and a logo reminiscent of bent metal. During the creative process, the verbal characteristics of the brand were also emphasized: reliability, directness and innovation.

RESULT
The created brand refresh reinforces the image of ACM Metal as a strong, detail-oriented and modern partner. At the heart of the new brand is a new logo consisting of the bent letters "ACM" and the addition "Metal", which imitates the perforation technique common in facade processing. The visual language supports the company's value proposition, which is high quality and the implementation of complex solutions. A clear and professional brand creates a stronger connection with customers and supports the company's further growth in both domestic and foreign markets.